Let’s face it, marketing is here to stay.
What comes and goes are the practices that comprise a successful business to consumer (b2c) marketing campaign. You know, the ones that help with:
- Promoting your products and services to potential customers
- Increasing brand visibility
- Driving online and in-store sales revenue
- Increasing return on investment (ROI)
- …and a lot of other great things
B2C marketing is one of those ball games that comes with its own set of rules — and, usually, those rules require that Gaborone retailers either get savvy or get left out.
Luckily, several highly-effective marketing tactics are gaining traction among Gaborone businesses. Let’s take a look at two Business to Consumer (B2C) marketing strategies that you could implement today to get an edge on your competition.
#1: Targeting Millennials (as Buyers and Sellers) Through Tech
According to Salesforce, millennials place higher value on emerging technologies.
For instance, 60% of millennial sales professionals say that using predictive intelligence to anticipate customer needs and prioritize tasks is absolutely critical or very important to their overall sales process — compared to only 43% of baby boomers/traditionalists.
So with that being said…
…your retail shop needs to make sure that it’s staying ahead with technology.
#2: Use Inbound Marketing to Build Product Awareness
Marketing can be tough if you don’t know what your doing. That’s why you must learn about inbound marketing.
Inbound marketing is the process of attracting potential customers through relevant content. It is very different from outbound marketing.
With this method you don’t have to worry about making people angry because your actually creating the content that they want.
Most people search for information related to what they want. Afterwards they tend to make the purchases after feeling confident about the product. That’s where inbound marketing comes in.
Building a blog is a great way to get started.
So by implementing these 2 marketing efforts for your retail shop, you should notice an increase of foot traffic in your store if done right.
It does become tough for some retailers in Gaborone or the country of Botswana rather to even know where to start. Marketing can be tough especially if you don’t have an internal marketing team.
Most retailers depend on Facebook or Instagram only…
However, there is only so much potential buyers can see at even given time when they’re logged on. Take a look at our services if you need some help.
Do you know of any other things that retailers can do for better results in 2018? Are you experiencing success with the 2 marketing trends mentioned above? Leave your comments below so we can brain storm together.